Tools & Techniques of Conducting Brand Health Research - The step by step guide, the secrets and best practices of Brand Health Research

Expected Learning Outcomes

• How does brand health research fit into marketing decisions?
• Various brand health ratios and what it means
• Various research methodologies for brand health research
• How to develope a brand health model and how it can help clients improve brand equity
• Customer perception and how it affects brand health
• Step by step guide to conduct brand health research

Who should attend?
Market Researchers, Marketing Department, Sales Department, Advertising Agencies

Duration of Course – 1 Day

Detail Course Outline:

Day 1

• How does brand health research fit into marketing decision-making?
• Understanding research background and objectives
• Components of brand health research
• Various methodologies to conduct brand health research
• Specifying information needs for Brand Health studies
• The step by step approach to design Brand Health research
• The analytical options in Brand Health research
• The importance of brand positioning and how it affects brand health
• How to develope your own brand health model and how it helps client improve brand equity
• Case studies of Brand Health research
• How to write a brand health research proposal that sells and how to prepare a research brief?

For more information, contact info@ao2consulting.com